Double Barrel Design and Consultancy

Small chartered accountancy firm with a secure/select client base. The lack of professional promotion and absence of a unique selling point stymied further growth.

• The task was to attract potential clients, overcome handicap of a ‘difficult ‘name and enter new markets. Not a change of tack but reorientation through branding.
  
  
• DBDC created a logo where an abbreviation offset a problematic name. A unique symbol was born projecting hands on feeling. An innovative positioning embodying the services delivered. In a similar vein the entire range of stationary was designed: business card, letterhead and compliment slip.
  
  
• Retaining their existing base the company has progressed to embrace a new and different group of customers.