Double Barrel Design and Consultancy

An ICT company developing software for money remittance companies planned a global marketing effort. Moving beyond the confines of a big contract they wanted to position themselves in a wider geographic area and contract to a bevy of international clients.

• DBDC’s challenge was to enhance a sense of simplicity via a symbol, both, memorable & instantly recognisable. Extracting in depth information we propelled to the forefront their key selling points. Mindful of potential customers, not overtly technical, we devised a structure and design that did not intimidate.
  
  
• DBDC also produced a direct mail and conference brochure. The former conveyed information in a clear, concise and visually appealing manner while the later, aimed at the major corporate, assured that the software complied with all industry standards and was compatible for overall integration within the company’s ICT system.